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How To Start a Photography Business – the eBook
December 4th, 2014   |   0 comments

When I first started my photography business a few years back, it seemed there wasn’t any “business-y” type help out there for photographers.  I felt lucky that I had spent over 10 years building and growing other small businesses, so I was able to pull very heavily from those experiences to develop my own customer service and marketing and every other part of running a business.  But when I talked to the photographer friends I made, many of them were super frustrated.  They loved to take pictures, but absolutely hated the business side.  Over time, many of them quit doing photography as a business for themselves and either started shooting for others, or stopped shooting all together.

That makes me so sad. I love owning my own photography business.  I love setting my own hours, developing my own marketing plans and writing myself paychecks all while being able to be a mom and wife.  I feel that I get the best of both worlds because of the flexibility this career offers.

This is the reason I started Photo Business Tools, to help others like my friends who love to shoot but get super anxious about anything to do with business.  It’s been so amazing and fun for me to see how many photographers I’ve been able to help over the years. And while building this business, I've felt there was a need in our community for an eBook like this one.

cover pageThis eBook has been a long time coming.  I knew there was a need for an all around guide that hits on every aspect of the business, so I wanted to write it for a very long time.  When I got started last spring, I asked Kristen Duke of Capturing Joy if she would co-write it the book with me.  Kristen has a much warmer and friendlier tone to her writing, where I tend to be very business-y, so I wanted her voice.  She also has a lot of readers who are interested in starting photography businesses from all over the world, so it was a great fit.

The eBook is organized using the Business Triangle, which you may be familiar with from some of my other trainings.  In our book we focused on 5 different topics.

  • The first chapter is confidence, overcoming challenges and how to move forward stronger than ever.  You can view a sample page here.
  • Chapter 2 is about all of the legal things you need to do to set up your business!  There is a sample page here.
  • In Chapter 3 we talk about products. Products is your own skills, the products you sell to your clients and we also cover pricing (the big headache)!  LOL! Here is a sample page.
  • Chapter 4 is about marketing.  We share 3 different areas of marketing;  how to market online, how to use word of mouth marketing and also how to market in your own community.  This is the sample page for Chapter 4.
  • And lastly we talk all about customer service in Chapter 5.  Want loads of referrals?  It's all about the experience you offer your clients, and we go through it step by step!  Find the sample page here.

Kristen and I also agreed that we don’t have all the answers for every situation, so we asked a bunch of our photographer friends to share their personal experiences in different parts of the book.  I think you’ll find these little pearls of wisdom very valuable!  Meet some of the friends that contributed.

contributors head shots

We also had some great inspirational quotes designed and included for free for you to put in your work space.  There are 10 of them, enjoy!   And lastly, we pulled some strings of some of our favorite vendors and included over $150 in coupons for services or products related to photography.

So if you’re one of those photographers who loves to shoot, but might need a little guidance on the business end, or your just starting out and you don’t want to have to stumble your way forward, or even if you’ve had a photography business for years and just need some ideas on better marketing or organization, this book is for you!

And for all the great photographers that are using or following the Photo Business Tools site, enjoy a 50% limited time introductory offer! 

Use code:  start

buy nowLearn more about the eBook here.

 


Get Ranked Number One in Google
October 15th, 2014   |   3 comments
SEO for photographers

Yesterday’s marketing efforts might have included magazine ads, yellow page ads, and even radio ads, but we live in a different world today.  If you haven’t learned to optimize your site for the best possible rankings on Google’s search engine, you are missing out on a very important way of marketing in today’s world!  More and more people are using the internet to find their photographers, and the Google search engine is the largest catalog of web pages today.

 

How important is a good google ranking?  The number one spot in a google search will bring a dramatically higher amount of people to your site when compared to being in the number 2 or 3 spots.  And if you can’t make it to one of the top 3 spots, at least aim to rank on the first page of searches.  Page one on Google searches get over 90% of the hits when compared to page 2.  So you can see how the higher you rank, the more people will see your site, your work and potentially hire you as their photographer.

 

To get you started, you can find some quick information on my site about optimizing your site here .   However if you want to get serious and tackle that number spot in Google, then you will want to invest in Zach Prez’s eBook:  SEO Cookbook

 

Zach is the industry wizard when it comes to search engine optimization. I don’t know of any other resource that is as complete as Zach’s book.  When I read his book, I expected to get the basic information about what keywords to put where on your site, but I was delighted to learn little tips like why having a Google Plus account will help with your Google rankings.  I also thought it was great to learn that having your blog page change frequently is great for SEO.  And the information on how links and social media affect your ranking also left me with not only a new awareness, but a new task list of what I will be doing next on my own site to boost my rankings!

 

Zach’s book has a cookbook theme which helps simplify an otherwise complicated subject.  The first section of the book is the ingredients section.  This section gives a definition to each of the tools to a website, such as meta tag and meta description. Zach demystifies them all.

 

The next section is the most helpful in my opinion.  It’s the recipe section.   This is where you go to learn exactly what you should be doing in different parts of your site.  Do you want to know exactly how to optimize your blog post?  Zach has a step by step “recipe” there for you,  complete with a video tutorial.

 

And last is the dessert section.  In this section, Zach has created helpful worksheets for you to use to fill out and guide you through the processes of optimizing.

 

To get the most from this guide, Zach recommends that you skim through it first to get an understanding of what is available to you to use, then go back to the sections you feel you are ready for to start making changes for yourself.  I would add that it is easiest to make changes to your current work flow just a little at a time so that you don't get too overwhelmed!

 

 


Photo Business Ideas for a Spooktacular Halloween!
October 2nd, 2014   |   0 comments
title for photography halloween post

Hey there photographers!   Happy October!  With fall arriving and the excitement of Halloween around the corner, I thought I would share with you what other (amazing) photographers are doing or have done for their businesses during Halloween! To learn more about the photographers, just click the links below. Check out this mini session special!  I … Continue reading

 
Build the Business of a Lifetime! (a newsletter changes it all!)
September 25th, 2014   |   0 comments

Staying in regular touch with your clients is the key to building a solid and strong business that will pay you back for a lifetime!  That’s why we developed the Newsletter Nanny service.   We want to help you get out regular communications to your clients as easy as possible!  With this service we do everything for … Continue reading


Book More Weddings!
September 22nd, 2014   |   0 comments
Screen shot 2014-09-16 at 23.11.26-1

What If Instead of Struggling To Book Weddings, You Could Attract All The Couples You Need?   Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed. The way all of us shop for and buy things has … Continue reading

 
Inspirational Dose
September 18th, 2014   |   0 comments
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Enjoy this free printable for your office and hope you are having a great week! Click here for the 8 x 10 download  

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