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Get Ranked Number One in Google
October 15th, 2014   |   3 comments
SEO for photographers

Yesterday’s marketing efforts might have included magazine ads, yellow page ads, and even radio ads, but we live in a different world today.  If you haven’t learned to optimize your site for the best possible rankings on Google’s search engine, you are missing out on a very important way of marketing in today’s world!  More and more people are using the internet to find their photographers, and the Google search engine is the largest catalog of web pages today.

 

How important is a good google ranking?  The number one spot in a google search will bring a dramatically higher amount of people to your site when compared to being in the number 2 or 3 spots.  And if you can’t make it to one of the top 3 spots, at least aim to rank on the first page of searches.  Page one on Google searches get over 90% of the hits when compared to page 2.  So you can see how the higher you rank, the more people will see your site, your work and potentially hire you as their photographer.

 

To get you started, you can find some quick information on my site about optimizing your site here .   However if you want to get serious and tackle that number spot in Google, then you will want to invest in Zach Prez’s eBook:  SEO Cookbook

 

Zach is the industry wizard when it comes to search engine optimization. I don’t know of any other resource that is as complete as Zach’s book.  When I read his book, I expected to get the basic information about what keywords to put where on your site, but I was delighted to learn little tips like why having a Google Plus account will help with your Google rankings.  I also thought it was great to learn that having your blog page change frequently is great for SEO.  And the information on how links and social media affect your ranking also left me with not only a new awareness, but a new task list of what I will be doing next on my own site to boost my rankings!

 

Zach’s book has a cookbook theme which helps simplify an otherwise complicated subject.  The first section of the book is the ingredients section.  This section gives a definition to each of the tools to a website, such as meta tag and meta description. Zach demystifies them all.

 

The next section is the most helpful in my opinion.  It’s the recipe section.   This is where you go to learn exactly what you should be doing in different parts of your site.  Do you want to know exactly how to optimize your blog post?  Zach has a step by step “recipe” there for you,  complete with a video tutorial.

 

And last is the dessert section.  In this section, Zach has created helpful worksheets for you to use to fill out and guide you through the processes of optimizing.

 

To get the most from this guide, Zach recommends that you skim through it first to get an understanding of what is available to you to use, then go back to the sections you feel you are ready for to start making changes for yourself.  I would add that it is easiest to make changes to your current work flow just a little at a time so that you don't get too overwhelmed!

 

 


Photo Business Ideas for a Spooktacular Halloween!
October 2nd, 2014   |   0 comments
title for photography halloween post

Hey there photographers!   Happy October!  With fall arriving and the excitement of Halloween around the corner, I thought I would share with you what other (amazing) photographers are doing or have done for their businesses during Halloween!

To learn more about the photographers, just click the links below.

Check out this mini session special!  I love that it is throughout the entire month of October!

halloween professional portrait

This Halloween photo booth is partnered with another holiday event.

halloween photo booth ad for photographers

 

This studio doesn't charge a session fee, but packages only.

fun halloween mini session idea

Check out this adorable back drop idea you may want to use.

great halloween backdrop idea

I love the background to this back drop!  It would be easy to make!

baby skeleton in costume for photography session

And if you are looking for a great template to use for your Halloween photography clients, you can get this darling one for free here.

templates for halloween cards

And if you're looking for some inspiration on shooting all the fun on Halloween night, you might love this post.

shooting your own kids on halloween

What are you doing to make Halloween a great season?

 


Build the Business of a Lifetime! (a newsletter changes it all!)
September 25th, 2014   |   0 comments

Staying in regular touch with your clients is the key to building a solid and strong business that will pay you back for a lifetime!  That’s why we developed the Newsletter Nanny service.   We want to help you get out regular communications to your clients as easy as possible!  With this service we do everything for … Continue reading

 
Book More Weddings!
September 22nd, 2014   |   0 comments
Screen shot 2014-09-16 at 23.11.26-1

What If Instead of Struggling To Book Weddings, You Could Attract All The Couples You Need?   Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed. The way all of us shop for and buy things has … Continue reading


Inspirational Dose
September 18th, 2014   |   0 comments
IMG_3999-1

Enjoy this free printable for your office and hope you are having a great week! Click here for the 8 x 10 download  

 
Are You Ready To Start Charging for Photography? (Take this quiz to find out)
July 23rd, 2014   |   0 comments

As a beginning photographer it can be frustrating to try figuring out when you can start charging clients for all the work and effort you’ve put into learning about photography. We’ve designed this short quiz to help you know if you are ready to start charging clients.   Simply keep track of all of the yes’s … Continue reading

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