Yesterday’s marketing efforts might have included magazine ads, yellow page ads, and even radio ads, but we live in a different world today. If you haven’t learned to optimize your site for the best possible rankings on Google’s search engine, you are missing out on a very important way of marketing in today’s world! More and more people are using the internet to find their photographers, and the Google search engine is the largest catalog of web pages today.
How important is a good google ranking? The number one spot in a google search will bring a dramatically higher amount of people to your site when compared to being in the number 2 or 3 spots. And if you can’t make it to one of the top 3 spots, at least aim to rank on the first page of searches. Page one on Google searches get over 90% of the hits when compared to page 2. So you can see how the higher you rank, the more people will see your site, your work and potentially hire you as their photographer.
To get you started, you can find some quick information on my site about optimizing your site here . However if you want to get serious and tackle that number spot in Google, then you will want to invest in Zach Prez’s eBook: SEO Cookbook
Zach is the industry wizard when it comes to search engine optimization. I don’t know of any other resource that is as complete as Zach’s book. When I read his book, I expected to get the basic information about what keywords to put where on your site, but I was delighted to learn little tips like why having a Google Plus account will help with your Google rankings. I also thought it was great to learn that having your blog page change frequently is great for SEO. And the information on how links and social media affect your ranking also left me with not only a new awareness, but a new task list of what I will be doing next on my own site to boost my rankings!
Zach’s book has a cookbook theme which helps simplify an otherwise complicated subject. The first section of the book is the ingredients section. This section gives a definition to each of the tools to a website, such as meta tag and meta description. Zach demystifies them all.
The next section is the most helpful in my opinion. It’s the recipe section. This is where you go to learn exactly what you should be doing in different parts of your site. Do you want to know exactly how to optimize your blog post? Zach has a step by step “recipe” there for you, complete with a video tutorial.
And last is the dessert section. In this section, Zach has created helpful worksheets for you to use to fill out and guide you through the processes of optimizing.
To get the most from this guide, Zach recommends that you skim through it first to get an understanding of what is available to you to use, then go back to the sections you feel you are ready for to start making changes for yourself. I would add that it is easiest to make changes to your current work flow just a little at a time so that you don't get too overwhelmed!