Believe it or not there are clients out there who are want to pay higher prices for good photography, I promise. Don't believe me? Walk into a Nordstorm's department store.
Clients who want to pay more for photography also want to have a Nordstrom experience with you. Nordstrom attracts higher paying clients through their branding, their beautiful building, their fantastic customer service and high quality products. If your clients know have that type of experience with you, then the price is not an issue.
Shh... here is one of the best secrets to high sales I learned a long time ago:
The box on the left shows the price is bigger than the value you are offering. No one will buy that. Would you buy a $6 cupcake from a gas station? No.
The box on the right shows the value is bigger than the price. When a client sees how much value they are getting, the price doesn't matter. Most of us have a ton of value to offer our clients, but are not showing that value to our clients, so the value box stays small in their eyes, and the price seems too much. It's easy to walk into a darling bakery, solid wood floors, pink striped walls, clear beautifully lit glass cases filled with amazing desserts and pay $6 for a cupcake.
Are you starting to get it? I want to help you show your clients all the value you offer and here's how.
Let's say a client emails you and asks for more information about your services. Would they rather receive an email back that looks like this:
Or a slick online magazine that looks like this:
including these pages
here is another one
So many of my one on one clients have begun using this and they have loved the difference it is making in their bookings, that I thought it was time to share it with you.
Using a marketing magazine like this to showcase your business boosts your professionalism, "wows" your clients, and helps you to find the clients that are looking for the better photographer and amazing experience.
This product is shown with family photography, but is totally customizable for your brand and style. Whether that style is newborns, weddings, high school seniors or other. Each file is a layered psd.
Here is what I recommend: A client emails you and asks for more information. You send out a link for them to see your beautiful online magazine right away, showing all the fun and excitement you have to offer, as well as your beautiful images. After the client books with you, then I recommend doing Brittney Kluse's idea of printing copies out and giving them to these clients. Can you imagine having a magazine like this, filled with amazing things about your studio, sitting on coffee tables all over your town? Can you say "thank you for the referrals?"
The magazine comes with the following:
- 16 fully customizable pages, plus cover and back
- introduction page for yourself
- 3 full double spread pages to share your best images
- testimonial page
- referral program page
- info and pricing page
- services offered page
- what to expect page
- tutorial for online sharing, printing and customization tips
We also include our wording which you are welcome to use, or you may edit and change the text to fit your studio.
(All images shown are for demonstration only, you must provide your own images).
For the next 3 days all PBT followers may enjoy a $50 savings on this product!
regularly priced at $75
PBT SPECIAL $25
Use code: save$50 at checkout