My Why – Your Why
January 21st, 2015   |   0 comments

my why


If you've every raised a toddler, you might remember the WHY stage?

Me:  "It's time to put your toys away"

Toddler:  "But Why?

Me:  "Because we are leaving"

Toddler:  "But Why?"

Me:  "It's time to go out for dinner"

Toddler:  "But Why?"

(you see where this is going, right?)

I learned early on as a parent that if I could explain to my young kids first why we were doing what we were doing, then they were much more supportive and I could keep tantrums to a minimum.

Do your clients know "Why" you are a photographer (you love freezing time, capturing fleeting moments, or creating beauty)?  Or do they just know the "What's" about you (you shoot families, mostly outdoors, pretty good prices)?

Simon Sinek in his book "It Starts With Why" shares one example after another about how when a company runs from their "Why" and makes every decision based on that, their sales increase, loyalty remains and companies flourish.  But if a company runs from the basics of "What" they do - take pictures - they don't last as long.

Take some time to read this book, it will change your business forever!

Or just grab a drink and your slippers and watch this inspiring video.

I'd love to hear what your "Why" is!

How To Start a Photography Business – the eBook
December 4th, 2014   |   0 comments

When I first started my photography business a few years back, it seemed there wasn’t any “business-y” type help out there for photographers.  I felt lucky that I had spent over 10 years building and growing other small businesses, so I was able to pull very heavily from those experiences to develop my own customer service and marketing and every other part of running a business.  But when I talked to the photographer friends I made, many of them were super frustrated.  They loved to take pictures, but absolutely hated the business side.  Over time, many of them quit doing photography as a business for themselves and either started shooting for others, or stopped shooting all together.

That makes me so sad. I love owning my own photography business.  I love setting my own hours, developing my own marketing plans and writing myself paychecks all while being able to be a mom and wife.  I feel that I get the best of both worlds because of the flexibility this career offers.

This is the reason I started Photo Business Tools, to help others like my friends who love to shoot but get super anxious about anything to do with business.  It’s been so amazing and fun for me to see how many photographers I’ve been able to help over the years. And while building this business, I've felt there was a need in our community for an eBook like this one.

cover pageThis eBook has been a long time coming.  I knew there was a need for an all around guide that hits on every aspect of the business, so I wanted to write it for a very long time.  When I got started last spring, I asked Kristen Duke of Capturing Joy if she would co-write it the book with me.  Kristen has a much warmer and friendlier tone to her writing, where I tend to be very business-y, so I wanted her voice.  She also has a lot of readers who are interested in starting photography businesses from all over the world, so it was a great fit.

The eBook is organized using the Business Triangle, which you may be familiar with from some of my other trainings.  In our book we focused on 5 different topics.

  • The first chapter is confidence, overcoming challenges and how to move forward stronger than ever.  You can view a sample page here.
  • Chapter 2 is about all of the legal things you need to do to set up your business!  There is a sample page here.
  • In Chapter 3 we talk about products. Products is your own skills, the products you sell to your clients and we also cover pricing (the big headache)!  LOL! Here is a sample page.
  • Chapter 4 is about marketing.  We share 3 different areas of marketing;  how to market online, how to use word of mouth marketing and also how to market in your own community.  This is the sample page for Chapter 4.
  • And lastly we talk all about customer service in Chapter 5.  Want loads of referrals?  It's all about the experience you offer your clients, and we go through it step by step!  Find the sample page here.

Kristen and I also agreed that we don’t have all the answers for every situation, so we asked a bunch of our photographer friends to share their personal experiences in different parts of the book.  I think you’ll find these little pearls of wisdom very valuable!  Meet some of the friends that contributed.

contributors head shots

We also had some great inspirational quotes designed and included for free for you to put in your work space.  There are 10 of them, enjoy!   And lastly, we pulled some strings of some of our favorite vendors and included over $150 in coupons for services or products related to photography.

So if you’re one of those photographers who loves to shoot, but might need a little guidance on the business end, or your just starting out and you don’t want to have to stumble your way forward, or even if you’ve had a photography business for years and just need some ideas on better marketing or organization, this book is for you!

And for all the great photographers that are using or following the Photo Business Tools site, enjoy a 50% limited time introductory offer! 

Use code:  start

buy nowLearn more about the eBook here.


Get Ranked Number One in Google
October 15th, 2014   |   3 comments
SEO for photographers

Yesterday’s marketing efforts might have included magazine ads, yellow page ads, and even radio ads, but we live in a different world today.  If you haven’t learned to optimize your site for the best possible rankings on Google’s search engine, you are missing out on a very important way of marketing in today’s world!  More … Continue reading

Photo Business Ideas for a Spooktacular Halloween!
October 2nd, 2014   |   0 comments
title for photography halloween post

Hey there photographers!   Happy October!  With fall arriving and the excitement of Halloween around the corner, I thought I would share with you what other (amazing) photographers are doing or have done for their businesses during Halloween! To learn more about the photographers, just click the links below. Check out this mini session special!  I … Continue reading

Build the Business of a Lifetime! (a newsletter changes it all!)
September 25th, 2014   |   0 comments

Staying in regular touch with your clients is the key to building a solid and strong business that will pay you back for a lifetime!  That’s why we developed the Newsletter Nanny service.   We want to help you get out regular communications to your clients as easy as possible!  With this service we do everything for … Continue reading

Book More Weddings!
September 22nd, 2014   |   0 comments
Screen shot 2014-09-16 at 23.11.26-1

What If Instead of Struggling To Book Weddings, You Could Attract All The Couples You Need?   Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed. The way all of us shop for and buy things has … Continue reading


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