What If Instead of Struggling To Book Weddings, You Could Attract All The Couples You Need?
Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed.
The way all of us shop for and buy things has changed dramatically and most wedding businesses have not adapted to this change. Those wedding professionals struggle to book clients, aren’t earning enough money and don’t have any freedom because their business keeps them imprisoned.
Heidi Thompson of Evolve Your Wedding Business found that there is one key difference between wedding businesses that struggle and those that thrive. Those that struggle have not adapted to this new world we’re living in.
It wasn’t that long ago that all marketing was outbound and that people could only be reached in a few different ways. In this traditional outbound marketing, companies focus on searching for customers. They use cold-calling, print advertising, T.V. advertising, junk mail, and spam.
Search engines, blogs and social networks have fundamentally transformed the way people purchase products & services but most wedding businesses are still using the same old outdated & inefficient marketing methods and they’re not working as well as they used to.
Inbound marketing on the other hand, brings clients to you like a magnet instead of chasing them around and screaming at them through a megaphone. Think about it – when was the last time you bought something from someone based on an outbound marketing tactic like an ad or a cold call? You probably can’t even remember!
The problem is that a lot of wedding professionals don’t know how to adapt to this new way of marketing. It’s no longer enough to just put up a website or “get your name out there” and hope that someone contacts you.
Heidi and I will be hosting a free, live webinar to help awesome, talented wedding professionals just like you learn exactly how to attract the perfect people to your business and convert them into paying customers.
It takes place on Wednesday, September 24th so click here to register! Even if you can’t make it live, you’ll get access to the replay so be sure to sign up - you won’t want to miss this!