by Heidi Thompson
Clicking “publish” on your shiny new blog post is just the start, now you have to get it in front of the right people. I have some fantastic tips that share just how you can do this. These tactics aren’t particularly difficult, but should definitely be a part of your post-publishing routine every time you publish a new post. Let’s get to it!
1. Buffer your post
Buffer is amazing and will soon become your social media BFF. It’s an app that updates all your social media profiles for you. They can be posted pre-designated times and Buffer provides you with analytics on how they performed. One thing that I love about this app is that you can fill it up and let it post for you and it will email you when your Buffer is empty. This means you can pre-load all of your tweets and Facebook page posts for the week in one sitting. It also has extensions for Chrome, Firefox and Safari so that you can add the page that you are on to your Buffer with 1 click.
Sharing your post on your Facebook page once via Buffer is sufficient but Twitter moves so quickly you could share it again in a few days there. You could even break down a blog topic and create many different tweets that link to it. If you are offering 5 tips, schedule 5 tweets, each containing one of the tips and a link to the post. It is much more acceptable to share something more than once on Twitter than other social networks, but don’t over-do it. Buffer also let’s you share your post on your LinkedIn profile and any groups you’re a member of including Google+.
I know that you probably get that I’m head over heels in love with Buffer, but I have to include one more important thing about it. Buffer provides you with analytics so that you can see which updates perform best. This is awesome because then you know what your people want and you can share more updates like that.
2. Pin your post
I pin every blog post I write onto my “Marketing Tips” Pinterest board. You can add a simple overlay to an image using PicMonkey. Here is an example of an image with a PicMonkey overlay.
Another good tool for this is Quozio. Here is an image that took me under 2 minutes to create with it.
3. Use automation
I use a tool called IFTTT (If This, Then That) to automatically submit my posts to Delicious and Diigo to maximise SEO. You can use it to send the new post automatically to Buffer and about a million other things so have a look at it. It’s one of those set it and forget it tools.
4. Send out weekly
I send out emails to my list on the same day that my weekly post goes out and that drives a significant amount of traffic to it. I include the headline, a few sentences about the post and a link to click to read the rest. I do this because I want people clicking over to my site and not just staying in the email.
You can do this quickly by creating an email template from a previous email you’ve sent out. Then just copy and paste your new content. Your email is also where you can ask people to buy from you and share special offers.
I realize not everyone has an email list so let me share a bit about how this whole email list thing works.
You’ve probably seen forms like this on websites you frequent (this one is from www.smartpassiveincome.com):
The purpose of forms like this is to help you build a list of people who are interested in your work and want to hear from you. When people sign up to your list it’s them saying, “Tell me more!” so make sure you stay in contact with them on a regular basis. These are your best leads because they are continuously engaged with your business and are paying attention to what you have to say.
These forms are really easy to create, all you need to do is get signed up with an email marketing provider. I would suggest either MailChimp or Aweber. MailChimp has a free starter account but Aweber has more features available. In case you’re curious, I use Aweber but I have used Mailchimp in the past.
Once you get signed up you’ll be able to create a form. People can enter their name and email and receive a link to a free gift that you provide (like the ebook featured above) as well as your blog posts/newsletters. I cannot stress this enough: Do not tell your customers they will receive a newsletter. They won’t sign up to receive a newsletter, but they will sign up for a “free ebook and free weekly tips” (aka your blog posts).
Remember your email lists are people who are interested in your product/service so treat them well.
5. Don’t let good posts die in your archives
If you wrote a great post 6 months ago, most of your current followers will have never seen it. Instead of letting old posts lie dormant in your archives, review your Google Analytics to see what your most popular posts were, and share them periodically. If you use WordPress, you can install a plugin like Tweetily to share your old posts automatically. Keep in mind that just because you know that great post from 6 months ago is there, doesn’t mean your followers do and they will appreciate you sharing it with them.
Where else does your ideal client spend time? This is where you should share your content. What will you put on your post-publishing checklist?
Heidi Thompson of Evolve Your Wedding Business helps wedding professionals market themselves on a budget and create a consistent flow of leads because in business, it doesn’t matter how good you are at what you do if no one knows about it. Check out her free video training: www.mindthegapcourse.com